Marketing agencies can help save you money.
You might think that you would be saving money on an hourly basis comparative to hiring an employee or even doing it yourself, but hiring a marketing agency provides a whole lot of value. Especially if it is one that focuses on inbound marketing techniques. Long gone are the days of obscure budgets and hidden fees.
Pricing has changed and firms are now working on clearly spelled out pricing structures, and lower fee retainer agreements.
While there is no industry standard, the going rate in most markets for an experienced agency starts in the $3,000 to $5,000 area of monthly spend. This is a bargain relative to doing it yourself and taking a vast amount of time away from other things you should be doing or hiring a full-time employee to do the job.
Some of the many benefits of working with an experienced marketing agency are:
- Expertise with your market niche
- Experience in executing marketing plans
- Money savings
- No employee training
- Your marketing plan is executed quicker
- No additional overhead
- Tax deductions, not tax liability
- Quick turnaround for short term and urgent projects
The big question then isn’t can I afford an experienced marketing agency, but rather how much am I costing myself in time, money and lost opportunity by trying to do these marketing services in-house.
Once you let an agency take the pressure of marketing your business off your shoulders, then you can get back to what you do best, making your product and filling orders.