WB Marketing was established in 1960 by the late Leonard R. Waters as Waters Advertising Agency. Since then, we have promoted tourism, elected congress members, and opened department stores, theaters and shopping centers. We have organized associations, calmed labor unions, sold cars, promoted municipalities, presented art shows, taught seminars, prompted the press and branded health care businesses. We’ve put words in people’s mouths, hats on their heads, hands over their hearts and money in their pockets.
In 1986, Waters Advertising built their modern facility in City Center at Oyster Point in Newport News. Another significant milestone was reached in 2012 when agency President, Howard Waters, and longtime VP, Sandy Bridgman, became business partners, and Waters & Bridgman Marketing Solutions seamlessly began. By 2018, both partners were considering retirement, but had no succession plan. But long time residents, Jean & Mike Matacunas, recognized the growth potential for the community centric marketing agency. In January of 2020, the Matacunas’ had acquired the agency, made a slight name change to WB Marketing and opened a second office in Downtown Norfolk. Today, WB Marketing continues to service clients across the region, under the direction of owner and President, Jean Matacunas, in it’s sole location in Norfolk.
Although the name has changed, the philosophy of creating client success has not. WB Marketing is proud to still be representing some of the most prestigious municipalities and businesses in not only Greater Hampton Roads, but Virginia and beyond.
Our goal is to grow but never beyond the point where our principals do not have an integral, day-to-day role in the success of our clients. That’s how the agency has thrived for over 60 years. That commitment is what has allowed us to maintain our longevity and financial stability.
Having served more than 92 clients within the past year, and having operated for over 60 years, we have managed to endure financial hardships that have affected the community around us. Our approach to being fiscally conservative and maintaining deadline driven payment terms with our clients and vendors alike have allowed us to survive, thrive and grow despite past difficult financial periods, and even the most recent economic and workforce depressions due to the pandemic.