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Nealy Gihan, APR: What Earning my APR Has Meant to Me

Our recently appointed director of public relations and influencer marketing, Nealy Gihan, APR, has immense experience in the world of PR and earned her APR within the past year. Below, Nealy details her experience in the world of public relations and the value earning her APR has added to her career. As we enter April, […]

Shamrocks & Storytelling: Our Favorite St. Patrick’s Day Campaigns

When it comes to holiday marketing, people typically focus on the major seasons like winter holidays or summer festivities. While these are definitely the prime times for marketing, there are also many other opportunities to capitalize on throughout the year.  Among those additional occasions are Valentine’s Day, which just passed, and now, St. Patrick’s Day! […]

Boost Your Online Presence With Google My Business

Google My Business is an efficient, and often overlooked, way to effectively boost your online presence.  How? The accuracy of your information on Google My Business directly influences Google’s ranking of search results. If you keep your information honest and up to date, Google will prioritize your listing when people search relevant information to your […]

Behind the Scenes: Unveiling the Success of SPAR Leadership Summit 2024

In 2022, SPAR Inc., a prominent global brand and retail services enterprise and one of our valued long-term clients, approached us with a compelling proposition: to organize a Leadership Summit to kickoff 2023. Their vision was a 3-day event featuring a series of presentations, interactive discussion groups, and ending with a dinner where everyone could […]

Mastering Typography

Essential Tips for Effective Design In the world of design, typography is often the unsung hero. It's the silent force that influences how we perceive and understand visual content. The choice of fonts, their arrangement, and spacing all play a pivotal role in creating designs that are not just aesthetically pleasing but also effective in […]

The Evolution of Print Advertising

In an era dominated by digital screens, social media, and instant gratification, the question often arises: What place does print advertising hold in the landscape of today's marketing world?

Breaking Boundaries: How Venturing Beyond Comfort Zones Sparks Innovation in Branding and Advertising

In the world of branding and advertising, staying ahead of the curve requires more than just following trends. It demands a willingness to break free from your comfort zone, push boundaries, and embrace innovation. In this blog post, we'll explore how stepping outside the familiar can lead to groundbreaking ideas and memorable campaigns. 1. Embrace […]

Embrace the Beauty of Negative Space

When it comes to design, the role of empty space is often underestimated. This space, known as "negative space," plays a crucial part in the art of visual communication. It's not just the absence of content; it's a powerful tool for creating balance, focus, and aesthetics in design. In this blog post, we'll explore the […]

Why Are We All PINK?

It is officially October and we are once again reminded of the significance of this month - Breast Cancer Awareness Month. It serves as an annual reminder of the challenges faced by countless individuals battling this relentless disease. While it's crucial to recognize that this battle extends far beyond a single month each year, October […]

Understanding the Psychology of Pink

Pink is often associated with feelings of love, care, compassion, and warmth. It's also linked to innocence and sweetness. Let's look at a few ways these emotions can be integrated into telling your brand story. Pink can symbolize or represent elements of your narrative in your brand campaign.  Use Pink as a Symbol in your […]

Crafting Your Brand Story: A Guide to Defining Your Business Narrative

In today's competitive business landscape, it's not just about what you sell; it's about the story you tell. Your brand story is the narrative that defines who you are, what you stand for, and why you matter to your audience.
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