Working with SPAR since August 2021, we began with developing an international and national branding guide. Last year we launched a concise, user-friendly website redesign. As an international company, cultural differences impact the overall experience of the user. As their trusted partner, we understood their needs and provided a new, modern and exciting platform to tell the SPAR story to current and potential retail clients. After we completed the US site, we began and completed the SPAR Canada website redesign with translation to French and began the SPAR India website redesign.
Over the past year, SPAR Global, Inc. partnered with WB Marketing to produce internal and external corporate presentations. Due to national recruitment needs, our agency provided media buying and ad design to fill over 150 job positions across the United States. This was done efficiently by geotargeting exact locations and specific job titles needing to be filled with targeted programmatic display ads.
In the beginning of 2023, SPAR held an annual kickoff conference for leadership. WB Marketing produced a new event logo, eight Corporate Value posters, 45 About Me posters for each attendee, a large event banner, directional signs and name tags. We produced the event, conducted one on one video interviews with attendees and supported them with event logistics such as prior day set up and event day support with sign in assistance.
We continue to meet with the SPAR Global team bi-weekly to discuss ongoing projects, brainstorm and provide general support with their marketing and advertising needs.