Our partnership with Virginia Health Services has spanned five years and is highlighted by a recent renaming of service lines, rebranding, and integrating six separate websites into one main website.
WB Marketing provides:
Virginia Health Services serves a growing audience segment with nursing and rehabilitation centers, independent living and assisted living. The company also offers home health care, rehabilitation services and hospice care. Over the years, our client’s industry has evolved from convalescent and nursing homes to state of the art nursing and rehabilitation facilities. These same centers have embraced technology for their staff and residents with online remote visitation requests and virtual visits through the pandemic.
Our extensive marketing plan for Virginia Health Services combines traditional and online advertising to serve three audiences: potential customers, potential customers’ caretakers and family members, and potential employees. Located in urban and rural communities, Virginia Health Services’ locations and service lines need a broad array of ad campaigns and ad messaging.
Digitally reaching Virginia Health Services’ audiences is successfully orchestrated with Google targeting products including Google Ads and Google Display, programmatic display targeting audiences, content and keywords, as well as site retargeting. We utilize targeted Facebook campaigns and third party email marketing to drive qualified traffic to their website to drive phone calls, schedule tours and contact form fills. We developed, directed and produced an in-house on-boarding video for new employees. Additionally, we designed and placed outdoor/billboard advertising to further support Virginia Health Services recruitment efforts.
WB Marketing’s collaborative approach to web design, branding and marketing provided Virginia Health Services with a seamless launch of new naming conventions, a new website and a refreshed creative suite of updated marketing materials, brochures and signage.