Lori

Great collaborations start with a conversation
November 7, 2023
Embrace the Beauty of Negative Space

When it comes to design, the role of empty space is often underestimated. This space, known as "negative space," plays a crucial part in the art of visual communication. It's not just the absence of content; it's a powerful tool for creating balance, focus, and aesthetics in design. In this blog post, we'll explore the […]

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October 8, 2023
Why Are We All PINK?

It is officially October and we are once again reminded of the significance of this month - Breast Cancer Awareness Month. It serves as an annual reminder of the challenges faced by countless individuals battling this relentless disease. While it's crucial to recognize that this battle extends far beyond a single month each year, October […]

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October 8, 2023
Understanding the Psychology of Pink

Pink is often associated with feelings of love, care, compassion, and warmth. It's also linked to innocence and sweetness. Let's look at a few ways these emotions can be integrated into telling your brand story. Pink can symbolize or represent elements of your narrative in your brand campaign.  Use Pink as a Symbol in your […]

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